{"id":11533,"date":"2026-10-09T02:22:19","date_gmt":"2026-10-08T23:22:19","guid":{"rendered":"https:\/\/rs-nadlan.com\/?page_id=11533"},"modified":"2026-10-09T02:36:14","modified_gmt":"2026-10-08T23:36:14","slug":"real-estate-project-marketing","status":"publish","type":"page","link":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing\/","title":{"rendered":"Project Marketing for Developers"},"content":{"rendered":"\n<style>\n.rsi{max-width:90vw;margin:0 auto;padding:0 20px;color:#041328;font-family:inherit}\n.rsi *{box-sizing:border-box}\n.rsi-pre{margin:0 calc(50% - 50vw);background:#EEF3F9;color:#2c4b69;text-align:center;font-size:13.5px;padding:8px 16px}\n.rsi-hero{position:relative;margin:0 calc(50% - 50vw);min-height:min(78vh,700px);display:flex;align-items:center;justify-content:center;background:url('https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/intl-hero-ramat-aviv-terrace.webp') center 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dir=\"ltr\">\n<section class=\"rsd-hero\"><div class=\"rsd-hero-txt\"><span class=\"rsi-eyebrow\">For developers and builders<\/span><h1>Marketing and sales of residential projects<\/h1><p>From a six apartment boutique building to a large scale project, in Tel Aviv and the Sharon. Positioning, pricing, campaign and sales, with a scope set for each project.<\/p>\n<div class=\"rsi-ctas\"><a class=\"rsi-btn light\" href=\"#rsi-contact\">Make an enquiry<\/a><a class=\"rsi-btn ghost\" href=\"#rsd-services\">Areas of work<\/a><\/div><\/div>\n<div class=\"rsd-hero-img\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/dev-hero-sales-gallery.webp\" alt=\"Sales gallery with an architectural model of a residential building\"><\/div><\/section>\n<div class=\"rsi\">\n<div class=\"rsd-strip\"><div><b>Local market<\/b><span>Buyers in north Tel Aviv and the Sharon<\/span><\/div><div><b>Israelis abroad<\/b><span>and new immigrants<\/span><\/div><div><b>Investors<\/b><span>from Israel and abroad<\/span><\/div><div><b>Four languages<\/b><span>Hebrew, English, French and Spanish<\/span><\/div><\/div>\n<section class=\"rsi-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">RS Group<\/span><h2>Two companies, one team<\/h2><div class=\"rsi-hr\"><\/div><p class=\"lead\">A developer working with us gets a real estate marketer and a digital marketing company under one roof, without coordinating between suppliers.<\/p><\/div>\n<div class=\"rsd-duo\"><div class=\"rsd-co\"><h3>RS Nadlan<\/h3><span class=\"tag\">The market, the buyers and the sale<\/span><ul class=\"rsi-list\"><li>In depth knowledge of north Tel Aviv and the Sharon<\/li><li>Positioning, pricing and apartment mix<\/li><li>A base of buyers and investors, in Israel and abroad<\/li><li>Sales office and negotiation with purchasers<\/li><\/ul><\/div><div class=\"rsd-co dark\"><h3>RS Digital<\/h3><span class=\"tag\">Marketing, design and data<\/span><ul class=\"rsi-list\"><li>Digital campaigns on Google, Facebook, Instagram and TikTok<\/li><li>Graphic design, branding and marketing materials<\/li><li>Content, landing pages and project websites<\/li><li>Data analysis and lead tracking, for over a decade for companies and businesses<\/li><\/ul><\/div><\/div><\/section>\n<section class=\"rsi-sec\" id=\"rsd-services\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">Areas of work<\/span><h2>Everything a project needs to sell<\/h2><div class=\"rsi-hr\"><\/div><\/div><div class=\"rsi-grid3\"><div class=\"rsi-svc\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 3v18h18\"\/><path d=\"M7 14l4-4 3 3 5-6\"\/><\/svg><h3>Positioning and pricing<\/h3><p>Market and transaction analysis in the area, and a price list for every apartment in the project.<\/p><\/div><div class=\"rsi-svc\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\" rx=\"1\"\/><\/svg><h3>Mix and sales plan<\/h3><p>Matching the apartment mix to demand, and sales phases across the life of the project.<\/p><\/div><div class=\"rsi-svc\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 3l2.6 5.3 5.9.9-4.3 4.1 1 5.8L12 16.4 6.8 19.1l1-5.8L3.5 9.2l5.9-.9z\"\/><\/svg><h3>Branding and graphic design<\/h3><p>Name, visual language, renderings, photography, project website and sales brochure, in the RS Digital studio.<\/p><\/div><div class=\"rsi-svc\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 11v2a1 1 0 0 0 1 1h3l5 4V6L7 10H4a1 1 0 0 0-1 1z\"\/><path d=\"M16 9a4 4 0 0 1 0 6\"\/><path d=\"M19 6a8 8 0 0 1 0 12\"\/><\/svg><h3>Digital marketing<\/h3><p>Paid campaigns, landing pages and lead tracking, through RS Digital. <a href=\"https:\/\/rs-nadlan.com\/en\/real-estate-marketing-and-advertising-services-in-digital-media\/\">Digital advertising<\/a><\/p><\/div><div class=\"rsi-svc\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 21h18\"\/><path d=\"M5 21V7l7-4 7 4v14\"\/><path d=\"M9 9h1M14 9h1M9 13h1M14 13h1M9 17h1M14 17h1\"\/><\/svg><h3>Sales office<\/h3><p>Sales staff, meeting coordination and negotiation with purchasers.<\/p><\/div><div class=\"rsi-svc\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M3 12h18\"\/><path d=\"M12 3a14 14 0 0 1 0 18a14 14 0 0 1 0-18\"\/><\/svg><h3>International exposure<\/h3><p>Presenting the project to Israelis abroad and new immigrants, in four languages. <a href=\"https:\/\/rs-nadlan.com\/en\/international-clients\/\">International clients page<\/a><\/p><\/div><\/div><p class=\"rsi-note\">The scope of work and the engagement model are set for each project, according to its size and stage.<\/p><\/section>\n<section class=\"rsi-sec\"><div class=\"rsi-split\"><div><span class=\"rsi-eyebrow\">The audience<\/span><h2>Buyers from the neighbourhood and from around the world<\/h2><div class=\"rsi-hr\"><\/div><p>RS Nadlan works in north Tel Aviv and the Sharon, and knows in depth the buyers, investors and families looking in the area. Alongside the local market, the website speaks in four languages to Israelis living abroad and to new immigrants, and presents selected projects to them.<\/p><ul class=\"rsi-list\"><li>A base of buyers and prospects in the area<\/li><li>An international clients page in Hebrew, English, French and Spanish<\/li><li>Market reviews and professional content that bring traffic from Google<\/li><li>Advertising across all the main digital channels<\/li><\/ul><\/div>\n<figure class=\"rsi-fig\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/09\/rs-opt-8625c31f-ramat-aviv-gimel-boulevard-hero.webp\" alt=\"A green boulevard in Ramat Aviv Gimel\" loading=\"lazy\"><\/figure><\/div><\/section>\n<section class=\"rsi-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">For every project size<\/span><h2>From boutique to large scale<\/h2><div class=\"rsi-hr\"><\/div><\/div><div class=\"rsd-sizes\"><div class=\"rsd-size\"><b>Six to twenty apartments<\/b><h3>Boutique building<\/h3><p>Precise positioning and focused sales to a small, quality audience.<\/p><\/div><div class=\"rsd-size\"><b>Twenty to sixty apartments<\/b><h3>Mid size project<\/h3><p>A phased sales plan and a campaign across the life of the project.<\/p><\/div><div class=\"rsd-size\"><b>Over sixty apartments<\/b><h3>Large scale project<\/h3><p>Full branding, a sales office and international exposure.<\/p><\/div><\/div><\/section>\n<section class=\"rsi-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">The process<\/span><h2>From the first meeting to the last apartment<\/h2><div class=\"rsi-hr\"><\/div><\/div><div class=\"rsi-steps\"><div class=\"rsi-step\"><b>01<\/b><h3>Getting to know the project<\/h3><p>Location, planning, stage, timeline and goals.<\/p><\/div><div class=\"rsi-step\"><b>02<\/b><h3>Analysis and pricing<\/h3><p>Market and transaction analysis in the area, and a proposal for pricing and mix.<\/p><\/div><div class=\"rsi-step\"><b>03<\/b><h3>Agreement and marketing plan<\/h3><p>An agreement that sets the scope of work and the engagement model, and a detailed marketing plan.<\/p><\/div><div class=\"rsi-step\"><b>04<\/b><h3>Launch<\/h3><p>Branding, marketing materials, project website and going to market.<\/p><\/div><div class=\"rsi-step\"><b>05<\/b><h3>Sales<\/h3><p>Managing the leads, the meetings and the negotiation with purchasers.<\/p><\/div><\/div><\/section>\n<section class=\"rsi-sec rsi-faq\"><h2>Frequently asked questions<\/h2><div class=\"rsi-hr\" style=\"margin:0 auto 34px\"><\/div><details><summary>What project size do you work with?<\/summary><p>From projects of six apartments and up, in Tel Aviv and the Sharon.<\/p><\/details><details><summary>At what stage should we start?<\/summary><p>At the planning stage. Pricing and a mix set early influence the pace of sales.<\/p><\/details><details><summary>Is exclusivity required?<\/summary><p>The engagement model is set for each project, according to its scope and its stage.<\/p><\/details><details><summary>How is the fee set?<\/summary><p>A combined model, according to the size of the project and the areas of work chosen.<\/p><\/details><details><summary>How does the project reach buyers abroad?<\/summary><p>The project is presented on the international clients page, in four languages, to Israelis abroad and new immigrants.<\/p><\/details><\/section>\n<\/div>\n<section class=\"rsi-cta\" id=\"rsi-contact\"><div class=\"rsi-cta-in\"><span class=\"rsi-eyebrow\">The first step<\/span><h2>Developer enquiry<\/h2><p>Tell us briefly about the project. Every enquiry is reviewed personally.<\/p>\n<div class=\"rsi-ok\">Thank you, your enquiry has been received.<\/div>\n<form class=\"rsi-form\" id=\"rsi-form\" method=\"post\" action=\"\/wp-admin\/admin-post.php\">\n<input type=\"hidden\" name=\"action\" value=\"rs_dev_lead\"><input type=\"hidden\" name=\"lang\" value=\"en\"><input type=\"hidden\" name=\"back\" value=\"\/en\/real-estate-project-marketing\/\">\n<div class=\"rsi-hp\"><input name=\"website\" tabindex=\"-1\" autocomplete=\"off\"><\/div>\n<label>Full name<input name=\"name\" required maxlength=\"80\" placeholder=\"First and last name\"><\/label>\n<label>Company<input name=\"company\" maxlength=\"100\" placeholder=\"Development company name\"><\/label>\n<label>Phone<input name=\"phone\" type=\"tel\" required maxlength=\"24\" placeholder=\"Direct number\"><\/label>\n<label>Email<input name=\"email\" type=\"email\" maxlength=\"120\" placeholder=\"To send you details\"><\/label>\n<label>Project location<select name=\"city\"><option>North Tel Aviv<\/option><option>Central Tel Aviv<\/option><option>Ramat HaSharon<\/option><option>Herzliya<\/option><option>Raanana<\/option><option>Kfar Saba<\/option><option>Other<\/option><\/select><\/label>\n<label>Project stage<select name=\"stage\"><option>Planning<\/option><option>Permit<\/option><option>Construction<\/option><option>Near completion<\/option><\/select><\/label>\n<label>Number of apartments<select name=\"units\"><option>Six to twenty<\/option><option>Twenty one to sixty<\/option><option>Over sixty<\/option><\/select><\/label>\n<label class=\"full\">Further details<input name=\"message\" maxlength=\"400\" placeholder=\"Project name, address or anything worth knowing\"><\/label>\n<div class=\"full\"><button class=\"rsi-btn\" type=\"submit\" style=\"width:100%\">Send the enquiry<\/button><\/div>\n<\/form>\n<p class=\"rsi-alt\">You may also call or write to us: <a href=\"tel:+972775004600\">+972 77 500 4600<\/a> \u00b7 <a href=\"mailto:info@rs-nadlan.com\">info@rs-nadlan.com<\/a><\/p>\n<\/div><\/section>\n<\/div>\n<script>(function(){if(\/[?]rs_sent=1\/.test(location.search)){var c=document.getElementById(\"rsi-contact\");if(c){c.className+=\" rsi-sent\";}if(typeof gtag===\"function\"){gtag(\"event\",\"generate_lead\",{form_name:\"developers\"});}}})();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>For developers and builders Marketing and sales of residential projects From a six apartment boutique building to a large scale project, in Tel Aviv and the Sharon. Positioning, pricing, campaign and sales, with a scope set for each project. Make an enquiryAreas of work Local marketBuyers in north Tel Aviv and the Sharon Israelis abroadand [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-11533","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Project Marketing for Developers | RS Nadlan<\/title>\n<meta name=\"description\" content=\"Marketing and sales of housing projects for developers in Tel Aviv and the Sharon: pricing, branding, digital campaigns, sales office and buyers abroad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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