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.rsi-step:nth-child(4) b{transition-delay:1.8s}\n@media(max-width:1100px){.rsg-tl{grid-template-columns:1fr!important;gap:6px!important}.rsg-tl:before,.rsg-tl:after{top:27px;bottom:60px;right:26px;left:auto;width:2px;height:auto}.rsg-tl:after{transform-origin:top}.rsg-anim .rsg-tl:after{transform:scaleY(0)}.rsg-anim .rsg-tl.in:after{transform:scaleY(1)}.rsg-tl .rsi-step{display:grid;grid-template-columns:54px 1fr;column-gap:22px;padding:0 0 22px!important}.rsg-tl .rsi-step b{grid-row:span 2;margin:0}.rsg-tl .rsi-step h3{margin-top:12px}}\n@media(min-width:1101px){\n.rsg-tl:before,.rsg-tl:after{right:12.5%;left:12.5%}\n.rsg-tl .rsi-step{text-align:center;padding:0 22px!important}\n.rsg-tl .rsi-step b{margin:0 auto 26px}\n}\n@media(min-width:821px){.rsg-who .rsd-size{text-align:center}}\n.rsg-lead-m{display:none}\n@media(max-width:640px){.rsg-lead{display:none}.rsg-lead-m{display:block}}\n.rsd-co .rsi-list li{line-height:1.6}\n.rsg-about{max-width:820px;margin:0 auto;text-align:center}\n.rsg-about p{font-size:18px;line-height:1.9;color:#33465c;margin:0}\n.rsd-size p a{color:#2c4b69;font-weight:600}\n.rsi-faq p a{color:#2c4b69;font-weight:600}\n@media(max-width:1100px){.rsg-steps{grid-template-columns:repeat(2,1fr)}}\n@media(max-width:640px){.rsg-steps{grid-template-columns:1fr}}\n<\/style>\n<div dir=\"ltr\">\n<section class=\"rsd-hero\"><div class=\"rsd-hero-txt\"><span class=\"rsi-eyebrow\">RS Digital, for developers and real estate companies<\/span><h1><span class=\"rsg-l\">Digital advertising<\/span> <span class=\"rsg-l\">for development projects<\/span><\/h1><p class=\"rsg-lead\">RS Digital is an independent digital advertising company specialising in real estate. It runs the advertising of the project for developers and real estate companies: paid campaigns, creative, landing pages and data, alongside your sales team.<\/p><p class=\"rsg-lead-m\">RS Digital runs the advertising of your project: campaigns, creative and data, alongside your sales team.<\/p>\n<div class=\"rsi-ctas\"><a class=\"rsi-btn light\" href=\"#rsi-contact\">Tell us about the project<\/a><a class=\"rsi-btn ghost\" href=\"#rsd-services\">What it includes<\/a><\/div><\/div>\n<div class=\"rsd-hero-img\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-studio-hero.webp\" alt=\"Real estate advertising studio with a screen and photographs of a designed apartment\"><\/div><\/section>\n<div class=\"rsi\">\n<div class=\"rsd-strip\"><div><b>Paid campaigns<\/b><span>Google, Facebook, Instagram and TikTok<\/span><\/div><div><b>Creative<\/b><span>Branding, renders and content<\/span><\/div><div><b>Data<\/b><span>Lead quality and cost per enquiry<\/span><\/div><div><b>Four languages<\/b><span>For buyers in Israel and abroad<\/span><\/div><\/div>\n<section class=\"rsi-sec rsg-film-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">How a project is presented<\/span><h2>Your project, the way buyers will see it<\/h2><div class=\"rsi-hr\"><\/div><\/div>\n<figure class=\"rsg-film\"><button class=\"rsg-replay\" type=\"button\" aria-label=\"Watch again\"><svg viewBox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M8 5.5v13l10.5-6.5z\"\/><\/svg><span>Watch again<\/span><\/button><button class=\"rsg-snd\" type=\"button\" aria-label=\"Turn sound on\" data-on=\"Turn sound on\" data-off=\"Mute\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 9v6h4l5 4V5L8 9H4z\"\/><path class=\"w\" d=\"M16 9.5a3.5 3.5 0 0 1 0 5\"\/><path class=\"w\" d=\"M18.5 7a7 7 0 0 1 0 10\"\/><path class=\"x\" d=\"M16 9l5 6M21 9l-5 6\"\/><\/svg><span>Turn sound on<\/span><\/button><video muted playsinline preload=\"none\" poster=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-tower-poster.jpg\" aria-label=\"Film: an architectural drawing of a residential tower turns into a lit building at dusk\"><source data-src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-tower-en-v1.webm\" type=\"video\/webm\"><source data-src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-tower-en-v1.mp4\" type=\"video\/mp4\"><\/video><\/figure>\n<p class=\"rsi-note\">The film is for illustration.<br>Original music. All rights reserved to Rockstar Music Ltd.<\/p><\/section>\n<section class=\"rsi-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">The difference<\/span><h2>An advertising company that understands real estate<\/h2><div class=\"rsi-hr\"><\/div><p class=\"lead\">RS Digital works alongside an active brokerage. It sees which buyers actually close a deal, not only who leaves details, and builds the campaign accordingly.<\/p><\/div>\n<div class=\"rsd-duo\"><div class=\"rsd-co\"><h3>A general agency<\/h3><span class=\"tag\">What the market usually offers<\/span><ul class=\"rsi-list\"><li>A campaign measured by the number of leads<\/li><li>A generic message that could fit any product<\/li><li>Limited knowledge of real estate buyers<\/li><li>Reports on impressions and clicks<\/li><\/ul><\/div><div class=\"rsd-co dark\"><h3>RS Digital<\/h3><span class=\"tag\">What your project receives<\/span><ul class=\"rsi-list\"><li>A campaign measured by lead quality and cost per enquiry<\/li><li>A message built around the buyer of the project<\/li><li>Daily knowledge of buyers, from the brokerage work<\/li><li>Creative on the level of a luxury development<\/li><\/ul><\/div><\/div><\/section>\n<section class=\"rsi-sec\"><div class=\"rsi-split rsg-ab\"><div><span class=\"rsi-eyebrow\">The company<\/span><h2>RS Digital<\/h2><div class=\"rsi-hr\"><\/div><p>RS Digital is an independent digital advertising company specialising in real estate, and a long standing partner of RS Nadlan. More than a decade of digital advertising and paid campaigns, advertising budget management, content production and data analysis.<\/p><ul class=\"rsi-list\"><li>An independent company with clients of its own<\/li><li>Specialised in advertising residential projects<\/li><li>A creative, media and data team<\/li><li>Working alongside an active brokerage<\/li><\/ul><\/div>\n<figure class=\"rsi-fig\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-photo-shoot.webp\" alt=\"Professional photo shoot of a staged apartment for an advertising campaign\" loading=\"lazy\"><\/figure><\/div><\/section>\n<\/div>\n<section class=\"rsg-svc\" id=\"rsd-services\"><div class=\"rsg-svc-in\"><div class=\"rsg-svc-h\"><span class=\"rsi-eyebrow\">Areas of work<\/span><h2>Everything the advertising of a project needs<\/h2><span class=\"rsg-rule\"><\/span><p>Six areas working together, and one message that carries the project from launch to the last apartment.<\/p><p class=\"rsg-svc-note\">The scope of work is set for each project, by its size and stage. Need pricing and a sales office as well? <a href=\"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing\/\">Project marketing for developers<\/a><\/p><\/div>\n<div class=\"rsg-svc-list\"><div class=\"rsg-row\"><h3>Paid campaigns<\/h3><p>Google, Facebook, Instagram and TikTok, with a media budget managed by results.<\/p><\/div><div class=\"rsg-row\"><h3>Audiences and targeting<\/h3><p>Defining the buyers of the project: upsizers, investors and Israelis abroad.<\/p><\/div><div class=\"rsg-row\"><h3>Branding and creative<\/h3><p>Name, visual language, ads, sales brochure and signage.<\/p><\/div><div class=\"rsg-row\"><h3>Renders, photography and video<\/h3><p>Producing and directing renders, photography and brand films for the project.<\/p><\/div><div class=\"rsg-row\"><h3>Project website and landing pages<\/h3><p>A project website and landing pages built to turn a visitor into an enquiry.<\/p><\/div><div class=\"rsg-row\"><h3>Data and measurement<\/h3><p>Tracking cost per enquiry and lead quality, and refining the campaign along the way.<\/p><\/div><\/div><\/div><\/section>\n<div class=\"rsi\">\n<section class=\"rsi-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">What we advertise<\/span><h2>Every type of project, at the same level<\/h2><div class=\"rsi-hr\"><\/div><p class=\"lead\">A residential tower or a boutique building, a luxury development or urban renewal: every project receives its own message, creative and audience.<\/p><\/div><div class=\"rsg-types\"><figure class=\"rsg-type\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-type-tower.webp\" alt=\"Residential towers\" loading=\"lazy\"><figcaption><b>Residential towers<\/b><span>High floors, views and building amenities<\/span><\/figcaption><\/figure><figure class=\"rsg-type\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-type-boutique.webp\" alt=\"Boutique buildings\" loading=\"lazy\"><figcaption><b>Boutique buildings<\/b><span>Few apartments, a great deal of character<\/span><\/figcaption><\/figure><figure class=\"rsg-type\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-type-penthouse.webp\" alt=\"Luxury developments\" loading=\"lazy\"><figcaption><b>Luxury developments<\/b><span>Penthouses, rooftop homes and a premium specification<\/span><\/figcaption><\/figure><figure class=\"rsg-type\"><img decoding=\"async\" src=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/rs-digital-type-renewal.webp\" alt=\"Urban renewal\" loading=\"lazy\"><figcaption><b>Urban renewal<\/b><span>TAMA 38 and Pinui Binui<\/span><\/figcaption><\/figure><\/div>\n\n<p class=\"rsi-note\">Images are for illustration.<\/p><\/section>\n<section class=\"rsi-sec rsg-who\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">Who it is for<\/span><h2>For developers and real estate companies<\/h2><div class=\"rsi-hr\"><\/div><\/div><div class=\"rsd-sizes\"><div class=\"rsd-size\"><b>Developers and contractors<\/b><h3>Residential projects<\/h3><p>Full advertising for the project, from launch to the last apartment.<\/p><\/div><div class=\"rsd-size\"><b>Development and investment companies<\/b><h3>Several projects at once<\/h3><p>Ongoing advertising for several projects, with one view of the data.<\/p><\/div><div class=\"rsd-size\"><b>Urban renewal<\/b><h3>TAMA 38 and Pinui Binui<\/h3><p>Advertising the developer\u2019s apartments in the project, from the very first stage.<\/p><\/div><\/div><\/section>\n<section class=\"rsi-sec\"><div class=\"rsi-c\"><span class=\"rsi-eyebrow\">The process<\/span><h2>From the project to the campaign<\/h2><div class=\"rsi-hr\"><\/div><\/div><div class=\"rsi-steps rsg-steps rsg-tl\"><div class=\"rsi-step\"><b>1<\/b><h3>Getting to know the project<\/h3><p>Location, unit mix, target audience and timeline.<\/p><\/div><div class=\"rsi-step\"><b>2<\/b><h3>Strategy and message<\/h3><p>Who the buyer is, what sets the project apart, and how to present it.<\/p><\/div><div class=\"rsi-step\"><b>3<\/b><h3>Production and launch<\/h3><p>Branding, creative, website and the campaign launch.<\/p><\/div><div class=\"rsi-step\"><b>4<\/b><h3>Measurement and refinement<\/h3><p>Tracking cost per enquiry and lead quality, and refining by the data.<\/p><\/div><\/div><\/section>\n<section class=\"rsi-sec rsi-faq\"><h2>Frequently asked questions<\/h2><div class=\"rsi-hr\" style=\"margin:0 auto 34px\"><\/div><details><summary>What is the difference between digital advertising for developers and project marketing for developers?<\/summary><p>In project marketing, RS Nadlan manages the whole package, including pricing and a sales office. In digital advertising, RS Digital runs the advertising, alongside your sales team. <a href=\"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing\/\">Project marketing for developers<\/a><\/p><\/details><details><summary>How are RS Nadlan and RS Digital related?<\/summary><p>RS Digital is an independent digital advertising company and a long standing partner of RS Nadlan.<\/p><\/details><details><summary>How is the advertising budget set?<\/summary><p>By the size of the project, the sales stage and the goals. The budget is set together with you before the campaign goes live.<\/p><\/details><details><summary>How is a real estate campaign measured?<\/summary><p>By cost per enquiry, lead quality and progress in sales, not only by the number of leads.<\/p><\/details><details><summary>What size of project do you work with?<\/summary><p>Projects of six apartments and up.<\/p><\/details><\/section>\n<\/div>\n<section class=\"rsi-cta\" id=\"rsi-contact\"><div class=\"rsi-cta-in\"><span class=\"rsi-eyebrow\">The first step<\/span><h2>We would be glad to get to know your project<\/h2><p>A few short details are enough for us to understand the project, and see how the right advertising will move it forward.<\/p>\n<div class=\"rsi-ok\">Thank you, your enquiry has been received.<\/div>\n<form class=\"rsi-form\" id=\"rsi-form\" method=\"post\" action=\"\/wp-admin\/admin-post.php\">\n<input type=\"hidden\" name=\"action\" value=\"rs_dig_lead\"><input type=\"hidden\" name=\"lang\" value=\"en\"><input type=\"hidden\" name=\"back\" value=\"\/en\/real-estate-marketing-and-advertising-services-in-digital-media\/\">\n<div class=\"rsi-hp\"><input name=\"website\" tabindex=\"-1\" autocomplete=\"off\"><\/div>\n<label>Full name<input name=\"name\" required maxlength=\"80\" placeholder=\"First and last name\"><\/label>\n<label>Company<input name=\"company\" maxlength=\"100\" placeholder=\"Name of the development company\"><\/label>\n<label>Phone<input name=\"phone\" type=\"tel\" required maxlength=\"24\" placeholder=\"Direct number\"><\/label>\n<label>Email<input name=\"email\" type=\"email\" maxlength=\"120\" placeholder=\"For sending details\"><\/label>\n<label>Subject<select name=\"topic\"><option>A campaign for a project<\/option><option>Branding and creative<\/option><option>Ongoing advertising for several projects<\/option><\/select><\/label>\n<label>Project location<select name=\"city\"><option>North Tel Aviv<\/option><option>Central Tel Aviv<\/option><option>Ramat HaSharon<\/option><option>Herzliya<\/option><option>Raanana<\/option><option>Kfar Saba<\/option><option>Other<\/option><\/select><\/label>\n<label>Number of apartments<select name=\"units\"><option>Six to twenty<\/option><option>Twenty one to sixty<\/option><option>Over sixty<\/option><\/select><\/label>\n<label class=\"rsg-span2\">Further details<input name=\"message\" maxlength=\"400\" placeholder=\"Project name, stage or anything worth knowing\"><\/label>\n<div class=\"full\"><button class=\"rsi-btn\" type=\"submit\" style=\"width:100%\">Send the project details<\/button><\/div>\n<\/form>\n<p class=\"rsi-alt\">You may also call or write to us: <a href=\"tel:+972775004600\">+972 77 500 4600<\/a> \u00b7 <a href=\"mailto:info@rs-nadlan.com\">info@rs-nadlan.com<\/a><\/p>\n<\/div><\/section>\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the difference between digital advertising for developers and project marketing for developers?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"In project marketing, RS Nadlan manages the whole package, including pricing and a sales office. 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