{"id":13329,"date":"2026-10-25T19:00:00","date_gmt":"2026-10-25T16:00:00","guid":{"rendered":"https:\/\/rs-nadlan.com\/?p=13329"},"modified":"2026-10-25T10:16:05","modified_gmt":"2026-10-25T07:16:05","slug":"real-estate-project-marketing-israel-developer-guide","status":"publish","type":"post","link":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/","title":{"rendered":"Real Estate Project Marketing in Israel: What the Process Includes and How a Developer Chooses a Marketing Firm"},"content":{"rendered":"<p>Real estate project marketing in Israel begins long before the first campaign. The decisions made at the planning stage, which unit mix to build, how to price each apartment and in what order to release them for sale, largely determine the pace of sales and the total revenue of the project. In the 2026 market, with a large inventory of new apartments and bank financing under close scrutiny, the gap between a project planned for the market from the outset and one launched with attractive renderings and a general price list is measured in millions of shekels and in long months. In this guide we have gathered what a developer needs to understand: what the process includes, how a project marketing firm differs from an advertising agency and a broker, when to begin, and which questions to ask before choosing. The figures are accurate as of October 2026, and the legal aspects of every project should be reviewed by the developer&#8217;s lawyer.<\/p>\n<h2>Why real estate project marketing is harder in 2026<\/h2>\n<p>According to Central Bureau of Statistics (CBS) data published in June 2026, at the end of April 2026 about 9,960 new apartments remained unsold in Tel Aviv Yafo. At the sales pace of that period, this represents a supply of about 35 months in the city, compared with about 29.5 months on average nationwide. The Tel Aviv District as a whole had about 25,320 unsold new apartments, about 30.1% of the inventory in Israel. The meaning for a developer is simple: the buyer chooses among many alternatives, compares specifications and prices, and is in no hurry to decide.<\/p>\n<p>The financial side has changed as well. According to a Bank of Israel review cited in the business press, bank credit to developer projects rose from about \u20aa49 billion at the end of 2024 to about \u20aa69 billion at the end of 2025, and the share of the five large banking groups&#8217; exposure to projects in which engineering progress had outpaced sales rose from 35% to 44%. A financing bank that sees such a gap examines the project more closely, so a steady sales pace is not only a matter of revenue but also of a sound relationship with the bank.<\/p>\n<p>In these conditions, marketing a real estate project cannot rely on demand arriving by itself. It has to be a work plan that starts with research and ends with the signing of the last apartment.<\/p>\n<h2>What real estate project marketing includes: the seven components<\/h2>\n<p>Marketing a complete project rests on seven components that depend on one another. Weakness in one of them undermines all the rest.<\/p>\n<ol>\n<li><strong>Market research:<\/strong> actual transactions in the area, competing projects on the market, promotional prices, their unit mix and their sales pace. Not asking prices in listings, but data you can build on.<\/li>\n<li><strong>Positioning:<\/strong> who the buyer of the project is and what promise the project makes to that buyer. Upgraders from the neighborhood, young couples, investors, Israelis living abroad, and each of them has a different reason to buy.<\/li>\n<li><strong>Unit mix:<\/strong> how many three, four and five room apartments, how many garden apartments and penthouses, and the size of each type. The mix is set during planning and affects everything that follows.<\/li>\n<li><strong>Price list:<\/strong> a price for each apartment separately, by floor, orientation, view, balcony and parking, and a phased plan that determines how the price list is updated over the life of the project.<\/li>\n<li><strong>Branding and marketing materials:<\/strong> name, visual language, renderings, apartment floor plans, a sales brochure and a project website. All of these must match the binding specification, as we explain below.<\/li>\n<li><strong>Digital campaigns:<\/strong> Google, Facebook, Instagram and TikTok, with a separate message for each audience, and measurement of the quality of inquiries, not only their quantity.<\/li>\n<li><strong>Sales office and buyer guidance:<\/strong> meetings, presenting the project, negotiation, and coordination with the developer&#8217;s lawyer through to the signing of the contract.<\/li>\n<\/ol>\n<h2>Research, positioning and unit mix: the decisions made before the permit<\/h2>\n<p>The right time to think about marketing is while the architect is still drawing. At this stage the project can be adapted to demand at relatively low cost. After the building permit is issued, every change to the mix requires a procedure before the planning and building committee, time and money.<\/p>\n<h3>What market research examines<\/h3>\n<ul>\n<li>Transactions in new and resale apartments in the same neighborhood over the past year, by size and floor.<\/li>\n<li>Competing projects within a few hundred meters: what they offer, at what price and at what pace they sell.<\/li>\n<li>Who bought in similar projects: neighborhood residents upgrading, families moving from another city, investors or buyers from abroad.<\/li>\n<li>Which apartment types are missing in the area. In many neighborhoods of north Tel Aviv, for example, there is consistent demand for large apartments with a balcony from buyers selling an older apartment in the neighborhood.<\/li>\n<\/ul>\n<h3>Positioning: what the project promises, and to whom<\/h3>\n<p>Good positioning answers one question: why will this buyer choose this project and not the one two streets away. The answer may be a location facing a park, a boutique building with few apartments per floor, a particularly high specification or proximity to schools. What does not work is generic positioning that fits every project and therefore sets none apart.<\/p>\n<h3>Unit mix: where most of the value is set<\/h3>\n<p>A mix that does not match demand creates a familiar situation: the sought after apartments sell quickly, and the project is left for long months with one type of apartment that is hard to sell. Good research shows in advance which type of apartment sells in the area and at what pace, and makes it possible to build a mix that sells in a balanced way.<\/p>\n<h2>Pricing and the price list: a worked example for a boutique building<\/h2>\n<p>A project price list is not a single price per square meter. Each apartment is priced according to its features, and the price list is planned so that the best apartments do not run out first and leave the project with the difficult ones.<\/p>\n<p>The following example is for illustration only and does not reflect any specific project or prices. A boutique building of 18 apartments in north Tel Aviv, with a total saleable area of 2,150 sqm:<\/p>\n<table>\n<thead>\n<tr>\n<th>Apartment type<\/th>\n<th>Number of units<\/th>\n<th>Average area<\/th>\n<th>Price per sqm<\/th>\n<th>Price per apartment<\/th>\n<th>Total<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Four rooms<\/td>\n<td>8<\/td>\n<td>100 sqm<\/td>\n<td>\u20aa62,000<\/td>\n<td>\u20aa6,200,000<\/td>\n<td>\u20aa49,600,000<\/td>\n<\/tr>\n<tr>\n<td>Five rooms<\/td>\n<td>6<\/td>\n<td>125 sqm<\/td>\n<td>\u20aa64,000<\/td>\n<td>\u20aa8,000,000<\/td>\n<td>\u20aa48,000,000<\/td>\n<\/tr>\n<tr>\n<td>Garden apartment<\/td>\n<td>2<\/td>\n<td>130 sqm<\/td>\n<td>\u20aa66,000<\/td>\n<td>\u20aa8,580,000<\/td>\n<td>\u20aa17,160,000<\/td>\n<\/tr>\n<tr>\n<td>Penthouse<\/td>\n<td>2<\/td>\n<td>170 sqm<\/td>\n<td>\u20aa72,000<\/td>\n<td>\u20aa12,240,000<\/td>\n<td>\u20aa24,480,000<\/td>\n<\/tr>\n<tr>\n<td><strong>Total<\/strong><\/td>\n<td><strong>18<\/strong><\/td>\n<td><strong>2,150 sqm<\/strong><\/td>\n<td><strong>about \u20aa64,760 on average<\/strong><\/td>\n<td><\/td>\n<td><strong>\u20aa139,240,000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Three conclusions emerge from the table:<\/p>\n<ul>\n<li><strong>Every percentage point in price is worth about \u20aa1.39 million.<\/strong> A 3% pricing error on the low side means giving up about \u20aa4.2 million. An error on the high side costs months of waiting, late discounts and pressure from the financing bank.<\/li>\n<li><strong>The four special apartments account for about 30% of revenue.<\/strong> The garden apartments and penthouses bring in \u20aa41,640,000 out of \u20aa139,240,000. They sell to a narrow audience, so they need focused marketing of their own.<\/li>\n<li><strong>The order of release changes the outcome.<\/strong> A phased price list releases a combination of apartments at each stage and updates the price when the sales pace justifies it. This way the first buyers receive a price that prompts a decision, and the project does not sell its best apartments at the lowest price.<\/li>\n<\/ul>\n<p>Financing promotions, such as the 20\/80 model or subsidized interest, are pricing tools in every sense: they change the effective price and the developer&#8217;s cash flow. We covered them in detail, including the Bank of Israel restrictions, in our guide to developer financing promotions.<\/p>\n<h2>Branding, renderings and marketing materials: what the law expects to see<\/h2>\n<p>A project&#8217;s marketing materials are the first promise to the buyer, and the law takes the gap between the promise and the delivery seriously. A few rules every developer and every marketing firm should know:<\/p>\n<ul>\n<li><strong>The specification is the binding document.<\/strong> The Sale Law (Apartments), 5733 1973, requires a specification (mifrat), in a form set by order, to be attached to the sale contract. The specification translates the marketing promise into obligations, and a dispute over whether the apartment matches the specification is not settled by relying on even the most beautiful rendering. That is why the renderings, the brochure and the website must match the specification, and not the other way around.<\/li>\n<li><strong>Security for the buyer&#8217;s funds.<\/strong> Under the Sale Law (Apartments) (Assurance of Investments of Apartment Purchasers), 5735 1974, the seller may not receive more than 7% of the price on account without giving the buyer one of the securities set out in the law: a bank guarantee, an insurance policy, registration of a caveat (he&#8217;arat azhara), a first mortgage in favor of the buyer or transfer of ownership. For the \u20aa6,200,000 apartment in the example, the threshold is \u20aa434,000. The sales office must know the project&#8217;s payment mechanism and securities, because these are among the first questions a serious buyer asks.<\/li>\n<li><strong>The delivery date.<\/strong> In contracts signed from July 7, 2022, a delay of more than one month in delivery entitles the buyer to compensation under the law, without having to prove damage. A delivery date shown in the marketing materials must be a date the developer can meet.<\/li>\n<\/ul>\n<p>The legal drafting of the contract, the specification and the securities is the domain of the developer&#8217;s lawyer. The role of marketing is to make sure that everything the buyer sees and hears matches what will be written in the contract.<\/p>\n<h2>Digital campaigns and the sales office: how success is measured<\/h2>\n<p>A campaign for a residential project is measured by one of the following parameters, and only the last one truly matters: impressions, clicks, inquiries, meetings, signings. An advertising agency that reports a thousand inquiries a month has not said much if only five of them led to a meeting.<\/p>\n<h3>What to examine in a campaign<\/h3>\n<ul>\n<li><strong>Cost per inquiry and quality of the inquiry:<\/strong> what an inquiry costs, and how many of the inquiries come from buyers with financing capacity and timing that suit the project.<\/li>\n<li><strong>A message for each audience:<\/strong> an upgrader from the neighborhood looks for different information than an investor or a family living abroad. One campaign for everyone wastes budget.<\/li>\n<li><strong>The link between advertising and sales:<\/strong> when whoever manages the campaign sees which inquiries reached a signing, budget can be shifted to the channels and messages that bring buyers, not just inquiries.<\/li>\n<\/ul>\n<h3>The sales office<\/h3>\n<p>The sales office is where the decision is made. It must know every apartment, every clause of the specification and the payment mechanism, be able to answer questions about the neighborhood, schools and transportation, and conduct negotiations that preserve the price list. A discount given under pressure to one buyer quickly becomes the starting point for the next buyers.<\/p>\n<p>Projects in Tel Aviv, Ramat HaSharon, Herzliya, Ra&#8217;anana and Kfar Saba also have a significant audience of Israelis living abroad and new olim. They buy from a distance, usually in another language, and look for organized information on taxation, financing and the process. A project presented to them properly, for example through <a href=\"https:\/\/rs-nadlan.com\/en\/international-clients\/\">our international clients page<\/a>, reaches an audience that many competitors do not reach.<\/p>\n<h2>Project marketing firm, advertising agency or broker: what is the difference<\/h2>\n<p>Developers sometimes use these terms as if they meant the same thing. In practice these are three different roles, and the difference between them affects the outcome.<\/p>\n<table>\n<thead>\n<tr>\n<th>Area<\/th>\n<th>Project marketing firm<\/th>\n<th>Advertising agency<\/th>\n<th>Broker<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Research, positioning and pricing<\/td>\n<td>A central part of the work<\/td>\n<td>Usually not<\/td>\n<td>Sometimes, at the level of a single apartment<\/td>\n<\/tr>\n<tr>\n<td>Unit mix<\/td>\n<td>Involved from the planning stage<\/td>\n<td>No<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Branding and campaigns<\/td>\n<td>Manages or coordinates<\/td>\n<td>Its area of specialization<\/td>\n<td>Advertising of individual apartments<\/td>\n<\/tr>\n<tr>\n<td>Sales office and negotiation<\/td>\n<td>Manages over the life of the project<\/td>\n<td>No<\/td>\n<td>Brings buyers for specific apartments<\/td>\n<\/tr>\n<tr>\n<td>Measurement<\/td>\n<td>By signings and sales pace<\/td>\n<td>Usually by inquiries and impressions<\/td>\n<td>By transactions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The model we manage combines these worlds: RS Nadlan manages the research, pricing, unit mix and sales office, and RS Digital, an independent digital advertising company and our permanent partner, manages the branding and campaigns. This way the message, the price list and the sales all rest on the same information. Developers who need advertising only, alongside a sales team of their own, can read about <a href=\"https:\/\/rs-nadlan.com\/en\/real-estate-marketing-and-advertising-services-in-digital-media\/\">digital advertising for developers<\/a>.<\/p>\n<p>One legal point worth knowing: anyone who brokers real estate transactions in return for brokerage fees must hold a license under the Real Estate Brokers Law, 5756 1996. Under Section 9 of the law, entitlement to brokerage fees depends on a written order signed by the client, and exclusivity and its term must be confirmed by the client&#8217;s signature on a separate document. The structure of the engagement in a project should be reviewed by the developer&#8217;s lawyer.<\/p>\n<h2>When to start marketing and how to choose a marketing firm<\/h2>\n<p>The earlier you start, the more there is to influence. The planning stage makes it possible to influence the mix. The stage before the permit makes it possible to build a pool of prospective buyers and test the price list against real buyers. The stage after the permit, once there is bank financing and a payment mechanism, is the stage at which contracts can be signed. A marketing firm that joins only when the building is going up receives a project in which most of the important decisions have already been made.<\/p>\n<h3>Questions to ask before choosing<\/h3>\n<ol>\n<li>Which projects similar in size and area has the firm marketed, and what can be learned from them about pricing and pace?<\/li>\n<li>Who exactly works on the project: who is responsible for pricing, who for the campaign and who for the sales office?<\/li>\n<li>How does the firm build a price list, and on what data does it rely?<\/li>\n<li>How is success measured: by inquiries, by meetings or by signings?<\/li>\n<li>How does the firm reach different audiences, including buyers from abroad, and in which languages?<\/li>\n<li>What is the engagement model, what does it include and what does it not, and what happens if the sales pace does not match the plan?<\/li>\n<li>How does the firm align the marketing materials with the specification and with the project&#8217;s lawyer?<\/li>\n<\/ol>\n<p>A firm that answers these questions with data and concrete examples, rather than general promises, is a firm worth considering seriously. A detailed description of our areas of work and the stages of the process appears on our page on <a href=\"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing\/\">project marketing for developers<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What does residential project marketing include?<\/h3>\n<p>Market research, positioning, unit mix, a price list for each apartment, branding and marketing materials, digital campaigns, and a sales office that guides buyers through to the signing of the contract. In a properly planned project all of the components rest on the same research.<\/p>\n<h3>When should marketing of a new project begin?<\/h3>\n<p>Already at the planning stage, before the permit. At this stage the unit mix can still be adapted to demand at relatively low cost, and a pool of prospective buyers can be built ahead of the sales launch.<\/p>\n<h3>What is the difference between a project marketing firm and an advertising agency?<\/h3>\n<p>An advertising agency manages the campaigns and the creative work. A project marketing firm is also responsible for the research, pricing, unit mix and sales office, and is measured by the sales pace rather than by the number of inquiries.<\/p>\n<h3>How many apartments must be sold before construction begins?<\/h3>\n<p>There is no single number set by law. Presale requirements are set in the financing agreement with the accompanying bank, and they vary by project, area and developer. It is worth clarifying them in advance and building the sales plan around them.<\/p>\n<h3>May a developer collect an advance payment from a buyer before there is a guarantee?<\/h3>\n<p>Under the Sale Law (Apartments) (Assurance of Investments of Apartment Purchasers), the seller may not receive more than 7% of the price without giving the buyer one of the securities set out in the law, such as a bank guarantee or an insurance policy. The mechanism in each project should be reviewed by the developer&#8217;s lawyer.<\/p>\n<h2>Before you start marketing<\/h2>\n<p>A residential project sells well when the mix, the price list and the message are built together, based on a close understanding of the buyers in the area. RS Nadlan accompanies developers and contractors in real estate project marketing in Tel Aviv, Ramat HaSharon, Herzliya, Ra&#8217;anana and Kfar Saba, specializing in the neighborhoods of north Tel Aviv. If you are at the planning stage or approaching a sales launch and want to examine your project, we would be happy to talk. You can <a href=\"https:\/\/rs-nadlan.com\/en\/contact-us\/\">contact us here<\/a> or call 077-500-4600 (from abroad, +972 77 500 4600).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing a residential project starts at the planning stage, long before the first campaign. This guide covers the seven components of the process, a worked pricing example for a boutique building, what the law requires of marketing materials and the questions a developer asks before choosing a marketing firm.<\/p>\n","protected":false},"author":11,"featured_media":13332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45],"tags":[],"class_list":["post-13329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-working-with-a-broker"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Project Marketing in Israel | RS Nadlan<\/title>\n<meta name=\"description\" content=\"Real estate project marketing in Israel in 2026: research, unit mix, a price list per unit, campaigns, the sales office and what the law asks of marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Project Marketing in Israel | RS Nadlan\" \/>\n<meta property=\"og:description\" content=\"Real estate project marketing in Israel in 2026: research, unit mix, a price list per unit, campaigns, the sales office and what the law asks of marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"RS Nadlan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rockstar.nadlan\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-25T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/real-estate-project-marketing-israel-developer-gui-en.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RS \u05e0\u05d3\u05dc\u05f4\u05df\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RS \u05e0\u05d3\u05dc\u05f4\u05df\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/#organization\\\/\"},\"headline\":\"Real Estate Project Marketing in Israel: What the Process Includes and How a Developer Chooses a Marketing Firm\",\"datePublished\":\"2026-10-25T16:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/\"},\"wordCount\":2755,\"image\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rs-nadlan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/real-estate-project-marketing-israel-developer-gui-en.jpg\",\"articleSection\":[\"Working with a Broker\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/\",\"url\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/\",\"name\":\"Real Estate Project Marketing in Israel | RS Nadlan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rs-nadlan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/real-estate-project-marketing-israel-developer-gui-en.jpg\",\"datePublished\":\"2026-10-25T16:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/#organization\\\/\"},\"description\":\"Real estate project marketing in Israel in 2026: research, unit mix, a price list per unit, campaigns, the sales office and what the law asks of marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rs-nadlan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/real-estate-project-marketing-israel-developer-gui-en.jpg\",\"contentUrl\":\"https:\\\/\\\/rs-nadlan.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/real-estate-project-marketing-israel-developer-gui-en.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Architectural model of a new residential building and apartment floor plans on a table in a sales office in north Tel Aviv\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/real-estate-project-marketing-israel-developer-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate Project Marketing in Israel: What the Process Includes and How a Developer Chooses a Marketing Firm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/\",\"name\":\"RS Nadlan\",\"description\":\"RS Nadlan is a real estate marketing and brokerage company in north Tel Aviv and Ramat HaSharon: sales, rentals, property valuation and new project marketing.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\",\"alternateName\":[\"RS \u05e0\u05d3\u05dc\u05f4\u05df\",\"RS NADLAN\"]},{\"@type\":[\"Organization\",\"RealEstateAgent\"],\"@id\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/#organization\\\/\",\"name\":\"RS Nadlan\",\"url\":\"https:\\\/\\\/rs-nadlan.com\\\/en\\\/\",\"telephone\":\"+972-77-500-4600\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/rs-nadlan.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/rs-nadlan-logo-he-v2-300x249.png\"},\"areaServed\":[\"Tel Aviv\",\"Ramat HaSharon\",\"Herzliya\",\"Ra'anana\",\"Kfar Saba\"],\"legalName\":\"RS Nadlan Ltd\",\"alternateName\":[\"RS Nadlan\",\"RS \u05e0\u05d3\u05dc\u05f4\u05df\",\"RS NADLAN\"],\"foundingDate\":\"2015\",\"email\":\"info@rs-nadlan.com\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Kashani 3G\",\"addressLocality\":\"Tel Aviv\",\"addressRegion\":\"Ramat Aviv Gimel\",\"postalCode\":\"6949906\",\"addressCountry\":\"IL\"},\"description\":\"RS Nadlan is a real estate marketing and brokerage company active since 2015 in Tel Aviv, Ramat HaSharon, Herzliya, Ra'anana and Kfar Saba, specializing in north Tel Aviv.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/rs_nadlan\\\/\",\"https:\\\/\\\/www.facebook.com\\\/rs.nadlan.global\",\"https:\\\/\\\/www.facebook.com\\\/rockstar.nadlan\\\/\",\"https:\\\/\\\/www.yad2.co.il\\\/realestate\\\/agency\\\/5381262\\\/forsale\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Estate Project Marketing in Israel | RS Nadlan","description":"Real estate project marketing in Israel in 2026: research, unit mix, a price list per unit, campaigns, the sales office and what the law asks of marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/","og_locale":"en_US","og_type":"article","og_title":"Real Estate Project Marketing in Israel | RS Nadlan","og_description":"Real estate project marketing in Israel in 2026: research, unit mix, a price list per unit, campaigns, the sales office and what the law asks of marketing.","og_url":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/","og_site_name":"RS Nadlan","article_publisher":"https:\/\/www.facebook.com\/rockstar.nadlan\/","article_published_time":"2026-10-25T16:00:00+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/real-estate-project-marketing-israel-developer-gui-en.jpg","type":"image\/jpeg"}],"author":"RS \u05e0\u05d3\u05dc\u05f4\u05df","twitter_card":"summary_large_image","twitter_misc":{"Written by":"RS \u05e0\u05d3\u05dc\u05f4\u05df","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#article","isPartOf":{"@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/"},"author":{"@id":"https:\/\/rs-nadlan.com\/en\/#organization\/"},"headline":"Real Estate Project Marketing in Israel: What the Process Includes and How a Developer Chooses a Marketing Firm","datePublished":"2026-10-25T16:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/"},"wordCount":2755,"image":{"@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/real-estate-project-marketing-israel-developer-gui-en.jpg","articleSection":["Working with a Broker"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/","url":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/","name":"Real Estate Project Marketing in Israel | RS Nadlan","isPartOf":{"@id":"https:\/\/rs-nadlan.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#primaryimage"},"image":{"@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/real-estate-project-marketing-israel-developer-gui-en.jpg","datePublished":"2026-10-25T16:00:00+00:00","author":{"@id":"https:\/\/rs-nadlan.com\/en\/#organization\/"},"description":"Real estate project marketing in Israel in 2026: research, unit mix, a price list per unit, campaigns, the sales office and what the law asks of marketing.","breadcrumb":{"@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#primaryimage","url":"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/real-estate-project-marketing-israel-developer-gui-en.jpg","contentUrl":"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/10\/real-estate-project-marketing-israel-developer-gui-en.jpg","width":1200,"height":1200,"caption":"Architectural model of a new residential building and apartment floor plans on a table in a sales office in north Tel Aviv"},{"@type":"BreadcrumbList","@id":"https:\/\/rs-nadlan.com\/en\/real-estate-project-marketing-israel-developer-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rs-nadlan.com\/en\/"},{"@type":"ListItem","position":2,"name":"Real Estate Project Marketing in Israel: What the Process Includes and How a Developer Chooses a Marketing Firm"}]},{"@type":"WebSite","@id":"https:\/\/rs-nadlan.com\/en\/#website","url":"https:\/\/rs-nadlan.com\/en\/","name":"RS Nadlan","description":"RS Nadlan is a real estate marketing and brokerage company in north Tel Aviv and Ramat HaSharon: sales, rentals, property valuation and new project marketing.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rs-nadlan.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US","alternateName":["RS \u05e0\u05d3\u05dc\u05f4\u05df","RS NADLAN"]},{"@type":["Organization","RealEstateAgent"],"@id":"https:\/\/rs-nadlan.com\/en\/#organization\/","name":"RS Nadlan","url":"https:\/\/rs-nadlan.com\/en\/","telephone":"+972-77-500-4600","logo":{"@type":"ImageObject","url":"https:\/\/rs-nadlan.com\/wp-content\/uploads\/2026\/09\/rs-nadlan-logo-he-v2-300x249.png"},"areaServed":["Tel Aviv","Ramat HaSharon","Herzliya","Ra'anana","Kfar Saba"],"legalName":"RS Nadlan Ltd","alternateName":["RS Nadlan","RS \u05e0\u05d3\u05dc\u05f4\u05df","RS NADLAN"],"foundingDate":"2015","email":"info@rs-nadlan.com","address":{"@type":"PostalAddress","streetAddress":"Kashani 3G","addressLocality":"Tel Aviv","addressRegion":"Ramat Aviv Gimel","postalCode":"6949906","addressCountry":"IL"},"description":"RS Nadlan is a real estate marketing and brokerage company active since 2015 in Tel Aviv, Ramat HaSharon, Herzliya, Ra'anana and Kfar Saba, specializing in north Tel Aviv.","sameAs":["https:\/\/www.instagram.com\/rs_nadlan\/","https:\/\/www.facebook.com\/rs.nadlan.global","https:\/\/www.facebook.com\/rockstar.nadlan\/","https:\/\/www.yad2.co.il\/realestate\/agency\/5381262\/forsale"]}]}},"_links":{"self":[{"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/posts\/13329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/comments?post=13329"}],"version-history":[{"count":2,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/posts\/13329\/revisions"}],"predecessor-version":[{"id":13333,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/posts\/13329\/revisions\/13333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/media\/13332"}],"wp:attachment":[{"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/media?parent=13329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/categories?post=13329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rs-nadlan.com\/en\/wp-json\/wp\/v2\/tags?post=13329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}