{"id":8767,"date":"2026-04-01T10:01:21","date_gmt":"2026-04-01T07:01:21","guid":{"rendered":"https:\/\/rs-nadlan.com\/?p=8767"},"modified":"2026-10-12T13:47:09","modified_gmt":"2026-10-12T10:47:09","slug":"what-is-home-staging-boost-apartment-value","status":"publish","type":"post","link":"https:\/\/rs-nadlan.com\/en\/what-is-home-staging-boost-apartment-value\/","title":{"rendered":"Home Staging: What It Is, What It Costs and When It Is Worth It"},"content":{"rendered":"<p>What is home staging? In short, it is the professional preparation of an apartment for sale: arranging, dressing and sometimes temporary furnishing, all aimed at presenting the space in the clearest and most inviting way in photos and at viewings. Behind the simple definition lie financial decisions: which type of staging fits, what it actually costs, in which apartments it truly helps and in which it is a waste. This guide answers those questions without promises of a return, because no one can guarantee how many shekels a tidy living room will add to the price.<\/p>\n<h2>What home staging is, and what it is not<\/h2>\n<p>Home staging is neither interior design nor renovation. An interior designer builds a home to the taste of the person who will live in it. Staging builds a display for a broad audience of buyers you do not know. The difference is practical: in staging you choose neutral items, you reduce rather than add, and you plan each room according to the angle from which it will be photographed.<\/p>\n<p>There are three things staging does well:<\/p>\n<ul>\n<li><strong>It explains the space.<\/strong> An empty room sometimes looks smaller, because the eye has no sense of scale. A double bed in a bedroom immediately shows that it fits with nightstands.<\/li>\n<li><strong>It defines a purpose.<\/strong> An unclear corner of the living room becomes a work corner or a dining area, and the buyer understands how to use it.<\/li>\n<li><strong>It improves the photos.<\/strong> Most buyers meet the apartment first in the listing, and the photos determine whether they will come to a viewing.<\/li>\n<\/ul>\n<p>And there is one thing it does not do and is not meant to do: hide defects. A damp stain behind an armchair will be discovered in the buyer&#8217;s inspection, and the lost trust will cost more than the repair.<\/p>\n<h2>Types of home staging: full, partial, virtual and consultation<\/h2>\n<table>\n<thead>\n<tr>\n<th>Type<\/th>\n<th>What it includes<\/th>\n<th>Suited to<\/th>\n<th>Point to watch<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Consultation only<\/td>\n<td>A walkthrough of the apartment and a list of actions: what to remove, what to move, what to fix, what to buy<\/td>\n<td>An occupied, well furnished apartment<\/td>\n<td>The execution is up to you, and success depends on how diligent you are<\/td>\n<\/tr>\n<tr>\n<td>Partial staging<\/td>\n<td>Use of the existing furniture plus accessories: textiles, cushions, rugs, lighting, plants, and sometimes a few rented items<\/td>\n<td>An occupied apartment whose furniture is tired or too personal<\/td>\n<td>It is important to reduce first and only then add<\/td>\n<\/tr>\n<tr>\n<td>Full staging<\/td>\n<td>Rented furniture and accessories for the whole apartment or the main rooms, delivery, setup and removal<\/td>\n<td>An empty apartment, an inherited apartment that has been cleared, a new apartment from a developer<\/td>\n<td>There is a monthly cost for as long as the apartment is on the market, and it needs insurance and a clear agreement<\/td>\n<\/tr>\n<tr>\n<td>Virtual staging<\/td>\n<td>Furniture added by software to photos of an empty apartment<\/td>\n<td>An empty apartment you want to photograph quickly on a low budget<\/td>\n<td>The buyer will arrive at an empty apartment, so the photos must be marked as a visualization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Virtual staging deserves a special warning. When it is labeled and used to illustrate a possibility, it is a good tool. When it changes the apartment itself, hides a crack, replaces a floor or &#8220;adds&#8221; a view, it is misleading, and the buyer will discover it the moment they walk in.<\/p>\n<h2>How much home staging costs<\/h2>\n<p>There is no uniform price list in Israel, and prices vary greatly between providers. To give an order of magnitude, these are ranges published in the price guide of the Midrag service rating website for home styling services:<\/p>\n<ul>\n<li>A consultation session: about \u20aa250 to \u20aa500 per hour, and a typical session lasts two to three hours.<\/li>\n<li>Basic styling for a single room: about \u20aa2,000 to \u20aa3,000.<\/li>\n<li>Home staging for an apartment ahead of a sale: about \u20aa5,000 to \u20aa8,000.<\/li>\n<\/ul>\n<p>These are general prices that do not necessarily include furniture rental for a long period. For comparison, a 2025 survey by the National Association of Realtors in the United States found that the median cost of a staging service there is $1,500. This figure comes from a different market, and is cited only to show that this is a marginal expense relative to the price of an apartment.<\/p>\n<h3>What affects the price<\/h3>\n<ul>\n<li><strong>Empty or occupied apartment.<\/strong> In an empty apartment everything has to be brought in, so the cost is higher.<\/li>\n<li><strong>Rental period.<\/strong> With full staging you usually pay for a period, and it lengthens if the apartment does not sell quickly. Find out in advance what each additional month costs.<\/li>\n<li><strong>Size and number of rooms.<\/strong> You do not have to dress everything. You can focus on the rooms buyers look at most.<\/li>\n<li><strong>Logistics.<\/strong> A high floor without a suitable elevator, and parking and unloading on a crowded street in the north of the city, add cost.<\/li>\n<li><strong>Insurance and liability for damage.<\/strong> Who is responsible if a piece of furniture is damaged during a viewing. It is best to have this in writing.<\/li>\n<\/ul>\n<h3>An illustration: how to calculate whether it pays off<\/h3>\n<p>Suppose an empty inherited apartment in Ramat Hasharon. Every month it stays on the market costs the heirs municipal tax (arnona), the building committee fee, and electricity and water for viewings, and assume the total reaches \u20aa2,500 a month. If there is a mortgage on it, the repayment is added. Partial staging of the main rooms at a cost of \u20aa7,000, plus professional photography, pays for itself if it shortens the time to sale by a few months, even before any effect on the price. The figures are for illustration only. What matters is the way of thinking: compare the cost with the cost of holding the apartment and with the risk that it will get stuck, not with a promise of how much it will add to the price.<\/p>\n<h2>What the research says, and what it does not<\/h2>\n<p>The available data on the impact of staging comes mainly from surveys of real estate agents in the United States, not from measurement of transactions. In the National Association of Realtors 2025 survey:<\/p>\n<ul>\n<li>83% of buyers&#8217; agents said that staging makes it easier for a buyer to visualize the property as their future home.<\/li>\n<li>The living room was ranked as the most important room to stage, followed by the primary bedroom and then the kitchen.<\/li>\n<li>19% of sellers&#8217; agents reported an increase of 1% to 5% in offers compared with similar homes, and 30% reported a slight decrease in time on the market.<\/li>\n<\/ul>\n<p>Note what the data says: most agents did not report a price increase. These are professionals&#8217; estimates and not a controlled experiment, and the market is different from the Tel Aviv apartment market. The reasonable conclusion is that staging helps mainly with presentation and pace, and that the effect on price varies from apartment to apartment. Anyone who promises a specific percentage increase in price is selling a promise, not data.<\/p>\n<h2>In which apartments home staging helps more, and in which less<\/h2>\n<h3>Helps more<\/h3>\n<ul>\n<li><strong>Empty apartments.<\/strong> An inherited apartment that has been cleared, an apartment the tenant has left, a new apartment from a developer.<\/li>\n<li><strong>An unusual layout.<\/strong> A long, narrow living room, a walk through room, a corner with no clear purpose.<\/li>\n<li><strong>Apartments with very personal furnishings.<\/strong> Strong colors, collections, furniture too large for the space.<\/li>\n<li><strong>Luxury apartments and garden apartments.<\/strong> In this category the buyer expects to see the apartment at its best already in the photos, and the presentation is part of the product.<\/li>\n<\/ul>\n<h3>Helps less<\/h3>\n<ul>\n<li><strong>An apartment bought for its rights or for renewal.<\/strong> A buyer looking for an apartment in a building slated for pinui binui (evacuation and reconstruction) is interested in the plan, not in the cushions.<\/li>\n<li><strong>A private house that will be bought to rebuild.<\/strong> When the buyer plans to demolish, what is being sold is the plot. The considerations in marketing such a house are set out in our guide to <a href=\"https:\/\/rs-nadlan.com\/en\/selling-villa-north-tel-aviv-sharon\/\">selling a villa in north Tel Aviv and the Sharon<\/a>.<\/li>\n<li><strong>An apartment that needs a thorough renovation.<\/strong> Here it is worth first considering basic repairs, rather than investing in dressing up a problem.<\/li>\n<li><strong>A market with high demand and the right price.<\/strong> When a standard apartment is priced correctly and there is competition for it, good tidying alone is usually enough.<\/li>\n<\/ul>\n<h2>What you can do yourself, room by room<\/h2>\n<p>A large part of the work does not require a professional, only discipline. The guiding rule: first reduce, then repair, and only at the end add.<\/p>\n<ol>\n<li><strong>Living room.<\/strong> Remove about a third of the furniture and objects. Leave a clear path from the entrance to the window. A sofa, a coffee table, one rug and soft lighting.<\/li>\n<li><strong>Primary bedroom.<\/strong> Light, plain bedding, two symmetrical nightstands if possible, closets that are not bursting. Buyers open closets.<\/li>\n<li><strong>Kitchen.<\/strong> Countertops almost completely clear, handles in working order, a thorough cleaning of the cooktop and oven.<\/li>\n<li><strong>Bathrooms.<\/strong> Clean grout, new seals around the bathtub, towels in a single color.<\/li>\n<li><strong>Balcony.<\/strong> In the north of the city and the Sharon the balcony is part of the sale. Cleaning, two chairs and a small table are enough to show that it is usable.<\/li>\n<li><strong>Walls.<\/strong> Neutral paint in rooms with strong colors, and filling holes left by pictures that were taken down.<\/li>\n<li><strong>Small repairs.<\/strong> Bulbs, handles, stuck shutters, dripping taps. Each is small, and together they signal good maintenance.<\/li>\n<\/ol>\n<h2>Staging and photography: the right order<\/h2>\n<p>Staging is built for the camera no less than for the viewing. The order that works:<\/p>\n<ol>\n<li>Repairs and painting.<\/li>\n<li>A thorough cleaning, including windows.<\/li>\n<li>Staging, with a list of photo angles planned in advance for each room.<\/li>\n<li>Photography on a bright day, at an hour when the natural light is good in the main rooms.<\/li>\n<li>A floor plan with dimensions, so the photos have context.<\/li>\n<\/ol>\n<p>After the photo shoot, keep things as they are. A buyer who arrives and finds an apartment different from the photos loses trust. What happens on the day of the viewing itself, what to prepare and what to answer, we cover in our guide to <a href=\"https:\/\/rs-nadlan.com\/en\/psychology-of-selling-prepare-home-buyer-viewings\/\">preparing an apartment for buyer viewings<\/a>.<\/p>\n<h2>Home staging in a rented apartment<\/h2>\n<p>A rented apartment is the hardest case to present: the furniture is not yours, the arrangement is not under your control, and the right to enter for viewings is set by the lease. Before you start, read what the lease says about advance notice for viewings, and talk with the tenant about fixed time windows. A cooperative tenant is worth a great deal, and some owners offer a small rent reduction during the marketing period or payment for cleaning before the photo shoot. If cooperation is not possible, it is sometimes better to photograph only after the tenant leaves, carry out basic repairs and present an empty apartment with partial staging in the main rooms. What is important not to do is photograph an apartment crowded with other people&#8217;s belongings and hope the buyer will ignore them. Owners of rented apartments in the north of the city can find the lease aspects in our guide to <a href=\"https:\/\/rs-nadlan.com\/en\/renting-out-an-apartment-in-north-tel-aviv\/\">renting out an apartment in north Tel Aviv<\/a>.<\/p>\n<h2>Common home staging mistakes<\/h2>\n<ul>\n<li><strong>Adding instead of reducing.<\/strong> More cushions and more accessories on a crowded apartment only add clutter.<\/li>\n<li><strong>Furniture that is too large.<\/strong> A huge corner sofa makes the living room look smaller in the photo. When renting, it is better to choose items on a slightly smaller scale than usual.<\/li>\n<li><strong>A style that is too strong.<\/strong> What looks impressive in a magazine suits a narrow audience. The display should let most buyers imagine themselves in it.<\/li>\n<li><strong>Virtual staging without a label.<\/strong> Photos that change the apartment without stating that they are a visualization damage credibility and may be considered misleading.<\/li>\n<li><strong>An open ended rental agreement.<\/strong> Without a defined period, a price per additional month and liability for damage, the expense may grow.<\/li>\n<li><strong>Staging instead of the right price.<\/strong> No amount of dressing fixes a price that is too high. Before investing, make sure the price is well founded, for example with a <a href=\"https:\/\/rs-nadlan.com\/en\/property-valuation\/\">property valuation<\/a>.<\/li>\n<\/ul>\n<h2>Frequently asked questions<\/h2>\n<h3>What is the difference between home staging and home styling?<\/h3>\n<p>Home styling is the design and dressing of a home for the person who lives in it, to their taste. Home staging is preparation for sale, for a broad audience, with an emphasis on reduction, neutrality and suitability for photography.<\/p>\n<h3>How long does it take to prepare an apartment with home staging?<\/h3>\n<p>In an occupied apartment, after a consultation session, most of the work can be completed in a few days, depending on how much needs to be cleared. With full staging in an empty apartment, coordination with the provider, delivery and setup usually take several days.<\/p>\n<h3>Is virtual staging enough?<\/h3>\n<p>It is enough to attract a viewing, not to sell. The buyer will arrive at an empty apartment, so it is worth combining it with a clear floor plan and labeling each photo as a visualization.<\/p>\n<h3>Does home staging raise the price of the apartment?<\/h3>\n<p>The available data, mainly surveys of real estate agents in the United States, shows that it makes it easier for buyers to imagine the home and sometimes shortens the time to sale. An effect on price was reported only in a minority of cases and within a moderate range. It is therefore right to see it as a presentation tool, not a mechanism for raising the price.<\/p>\n<h3>Is staging worthwhile in an apartment with tenants?<\/h3>\n<p>It is possible with the tenant&#8217;s cooperation and advance coordination, according to what the lease says about viewings. Sometimes it is better to wait for the lease to end, carry out repairs and photograph an empty apartment with partial staging.<\/p>\n<h2>What home staging comes down to<\/h2>\n<p>Good home staging is a calculated financial decision: you match the type to the apartment, the budget to the holding cost, and the expectations to the data. If you would like to hear what suits your apartment before investing, we at RS Nadlan would be happy to help. You can leave your details on our <a href=\"https:\/\/rs-nadlan.com\/en\/contact-us\/\">contact page<\/a> or call 077-500-4600 (from abroad, +972 77 500 4600).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home staging is the professional preparation of an apartment for photos and viewings, not design and not renovation. This guide explains the types, the costs, what the data says and in which apartments it is truly worth it.<\/p>\n","protected":false},"author":11,"featured_media":12443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[43],"tags":[],"class_list":["post-8767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-property"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Staging in Israel: Costs and When It Pays | RS Nadlan<\/title>\n<meta name=\"description\" content=\"What home staging is: full, partial and virtual staging, price ranges in Israel, what the research says, which apartments it helps and what to do yourself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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