RS Digital, for developers and real estate companies

Digital advertising for development projects

RS Digital is an independent digital advertising company specialising in real estate. It runs the advertising of the project for developers and real estate companies: paid campaigns, creative, landing pages and data, alongside your sales team.

RS Digital runs the advertising of your project: campaigns, creative and data, alongside your sales team.

Real estate advertising studio with a screen and photographs of a designed apartment
Paid campaignsGoogle, Facebook, Instagram and TikTok
CreativeBranding, renders and content
DataLead quality and cost per enquiry
Four languagesFor buyers in Israel and abroad
How a project is presented

Your project, the way buyers will see it

The film is for illustration.
Original music. All rights reserved to Rockstar Music Ltd.

The difference

An advertising company that understands real estate

RS Digital works alongside an active brokerage. It sees which buyers actually close a deal, not only who leaves details, and builds the campaign accordingly.

A general agency

What the market usually offers
  • A campaign measured by the number of leads
  • A generic message that could fit any product
  • Limited knowledge of real estate buyers
  • Reports on impressions and clicks

RS Digital

What your project receives
  • A campaign measured by lead quality and cost per enquiry
  • A message built around the buyer of the project
  • Daily knowledge of buyers, from the brokerage work
  • Creative on the level of a luxury development
The company

RS Digital

RS Digital is an independent digital advertising company specialising in real estate, and a long standing partner of RS Nadlan. More than a decade of digital advertising and paid campaigns, advertising budget management, content production and data analysis.

  • An independent company with clients of its own
  • Specialised in advertising residential projects
  • A creative, media and data team
  • Working alongside an active brokerage
Professional photo shoot of a staged apartment for an advertising campaign
Areas of work

Everything the advertising of a project needs

Six areas working together, and one message that carries the project from launch to the last apartment.

The scope of work is set for each project, by its size and stage. Need pricing and a sales office as well? Project marketing for developers

Paid campaigns

Google, Facebook, Instagram and TikTok, with a media budget managed by results.

Audiences and targeting

Defining the buyers of the project: upsizers, investors and Israelis abroad.

Branding and creative

Name, visual language, ads, sales brochure and signage.

Renders, photography and video

Producing and directing renders, photography and brand films for the project.

Project website and landing pages

A project website and landing pages built to turn a visitor into an enquiry.

Data and measurement

Tracking cost per enquiry and lead quality, and refining the campaign along the way.

What we advertise

Every type of project, at the same level

A residential tower or a boutique building, a luxury development or urban renewal: every project receives its own message, creative and audience.

Residential towers
Residential towersHigh floors, views and building amenities
Boutique buildings
Boutique buildingsFew apartments, a great deal of character
Luxury developments
Luxury developmentsPenthouses, rooftop homes and a premium specification
Urban renewal
Urban renewalTAMA 38 and Pinui Binui

Images are for illustration.

Who it is for

For developers and real estate companies

Developers and contractors

Residential projects

Full advertising for the project, from launch to the last apartment.

Development and investment companies

Several projects at once

Ongoing advertising for several projects, with one view of the data.

Urban renewal

TAMA 38 and Pinui Binui

Advertising the developer’s apartments in the project, from the very first stage.

The process

From the project to the campaign

1

Getting to know the project

Location, unit mix, target audience and timeline.

2

Strategy and message

Who the buyer is, what sets the project apart, and how to present it.

3

Production and launch

Branding, creative, website and the campaign launch.

4

Measurement and refinement

Tracking cost per enquiry and lead quality, and refining by the data.

Frequently asked questions

What is the difference between digital advertising for developers and project marketing for developers?

In project marketing, RS Nadlan manages the whole package, including pricing and a sales office. In digital advertising, RS Digital runs the advertising, alongside your sales team. Project marketing for developers

How are RS Nadlan and RS Digital related?

RS Digital is an independent digital advertising company and a long standing partner of RS Nadlan.

How is the advertising budget set?

By the size of the project, the sales stage and the goals. The budget is set together with you before the campaign goes live.

How is a real estate campaign measured?

By cost per enquiry, lead quality and progress in sales, not only by the number of leads.

What size of project do you work with?

Projects of six apartments and up.

The first step

We would be glad to get to know your project

A few short details are enough for us to understand the project, and see how the right advertising will move it forward.

Thank you, your enquiry has been received.

You may also write to us by email or WhatsApp, or call: info@rs-nadlan.com · WhatsApp · +972 77 500 4600

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