For developers and builders

Marketing and sales of residential projects

From a six apartment boutique building to a large scale project, in Tel Aviv and the Sharon. Positioning, pricing, campaign and sales, with a scope set for each project.

Sales gallery with an architectural model of a residential building
Local marketBuyers in north Tel Aviv and the Sharon
Israelis abroadand new immigrants
Investorsfrom Israel and abroad
Four languagesHebrew, English, French and Spanish
RS Group

Two companies, one team

A developer working with us gets a real estate marketer and a digital marketing company under one roof, without coordinating between suppliers.

RS Nadlan

The market, the buyers and the sale
  • In depth knowledge of north Tel Aviv and the Sharon
  • Positioning, pricing and apartment mix
  • A base of buyers and investors, in Israel and abroad
  • Sales office and negotiation with purchasers

RS Digital

Marketing, design and data
  • Digital campaigns on Google, Facebook, Instagram and TikTok
  • Graphic design, branding and marketing materials
  • Content, landing pages and project websites
  • Data analysis and lead tracking, for over a decade for companies and businesses
Areas of work

Everything a project needs to sell

Positioning and pricing

Market and transaction analysis in the area, and a price list for every apartment in the project.

Mix and sales plan

Matching the apartment mix to demand, and sales phases across the life of the project.

Branding and graphic design

Name, visual language, renderings, photography, project website and sales brochure, in the RS Digital studio.

Digital marketing

Paid campaigns, landing pages and lead tracking, through RS Digital. Digital advertising

Sales office

Sales staff, meeting coordination and negotiation with purchasers.

International exposure

Presenting the project to Israelis abroad and new immigrants, in four languages. International clients page

The scope of work and the engagement model are set for each project, according to its size and stage.

The audience

Buyers from the neighbourhood and from around the world

RS Nadlan works in north Tel Aviv and the Sharon, and knows in depth the buyers, investors and families looking in the area. Alongside the local market, the website speaks in four languages to Israelis living abroad and to new immigrants, and presents selected projects to them.

  • A base of buyers and prospects in the area
  • An international clients page in Hebrew, English, French and Spanish
  • Market reviews and professional content that bring traffic from Google
  • Advertising across all the main digital channels
A green boulevard in Ramat Aviv Gimel
For every project size

From boutique to large scale

Six to twenty apartments

Boutique building

Precise positioning and focused sales to a small, quality audience.

Twenty to sixty apartments

Mid size project

A phased sales plan and a campaign across the life of the project.

Over sixty apartments

Large scale project

Full branding, a sales office and international exposure.

The process

From the first meeting to the last apartment

01

Getting to know the project

Location, planning, stage, timeline and goals.

02

Analysis and pricing

Market and transaction analysis in the area, and a proposal for pricing and mix.

03

Agreement and marketing plan

An agreement that sets the scope of work and the engagement model, and a detailed marketing plan.

04

Launch

Branding, marketing materials, project website and going to market.

05

Sales

Managing the leads, the meetings and the negotiation with purchasers.

Frequently asked questions

What project size do you work with?

From projects of six apartments and up, in Tel Aviv and the Sharon.

At what stage should we start?

At the planning stage. Pricing and a mix set early influence the pace of sales.

Is exclusivity required?

The engagement model is set for each project, according to its scope and its stage.

How is the fee set?

A combined model, according to the size of the project and the areas of work chosen.

How does the project reach buyers abroad?

The project is presented on the international clients page, in four languages, to Israelis abroad and new immigrants.

The first step

Developer enquiry

Tell us briefly about the project. Every enquiry is reviewed personally.

Thank you, your enquiry has been received.

You may also call or write to us: +972 77 500 4600 · info@rs-nadlan.com

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