The Great Block of North Tel Aviv: a young neighborhood between Levi Eshkol Boulevard and the sea, new luxury towers, and the highest new apartment prices in the city
RS Nadlan is a real estate marketing and brokerage company working in Tel Aviv, Ramat HaSharon, Herzliya, Ra’anana and Kfar Saba, specializing in the neighborhoods of North Tel Aviv. Our offices are in Ramat Aviv Gimel. Nofei Yam, built on the lands of the “Great Block” west of Levi Eshkol Boulevard, is one of the most sought after and expensive neighborhoods in Israel: according to Madlan, it ranked first in Tel Aviv for new apartment prices. The neighborhood has about 2,000 apartments, beachfront cottages and new luxury towers on Einstein Street. We guide buyers and sellers in Nofei Yam all the way to the exact right property, including Off Market properties that are not advertised on listing sites.
Before construction, the area was called the “Great Block”, and its lands were bought in the first half of the 20th century by many private parties. The neighborhood began to be populated in the first decade of the 21st century. All of its streets are named after artists, among them Jascha Heifetz, Yehezkel Streichman, Arthur Rubinstein, Marc Chagall, Amir Gilboa and David Oistrakh.
The neighborhood borders New Ramat Aviv to the east, the Lamed neighborhood to the south, the promenade, Sde Dov and Tel Baruch Beach to the west and Azorei Chen to the north. Because of the airport’s height restrictions at the time it was built, most of its apartments are in relatively low apartment buildings, and some are in villas and cottages. At the municipality, the name Nofei Yam refers to a wider area that also includes New Ramat Aviv.
Since November 2023 the Einstein Bridge, about 90 meters long, with pedestrian and bike paths and elevators, has crossed over Einstein Street, connecting Nofei Yam to New Lamed and offering a view of the sea.
1 Isaac Bashevis Singer Street. About 546 students. In May 2026 it won first place in the Tel Aviv district in the “Netiv HaOr” program.
Its new building stands on the seam between Nofei Yam and the Sde Dov district, with a shaded sports field on the roof.
A municipal kindergarten cluster at 7 Bashevis Singer Street, the “Nof” kindergarten at 1 Bashevis Singer, and kindergartens on Dulchin and Axelrod streets.
The neighborhood has a country club with a pool and gyms, several public parks and sports halls, and Tel Baruch Beach just to the west. As of January 1, 2026, barbecues were banned on the beach and the nearby lawns, following a residents’ protest led by Nofei Yam.
Renovated in 2022 with an accessible play area for all ages.
A park with fitness equipment at 4 Oistrakh Street, and Marc Chagall Park with a dog area.
The Nofei Yam sports hall on Bashevis Singer Street, and the Alon Ronen Sports Center at 94 Levi Eshkol Boulevard.
The Chabad synagogue Ohel Yosef Yitzhak, on Bashevis Singer Street, and a community garden on Jascha Heifetz Street.
Nofei Yam has two small shopping centers, among them the center at 7 to 9 Einstein Street, which is also home to the Avivim branch of the International Bank at 7 Einstein. In neighboring New Ramat Aviv, the Havat Tzuk deli operates at 4 Zaritsky Street.
The Great Block does not yet have a lively shopping street, so residents also use Ramat Aviv Mall and the centers of Azorei Chen and Ramat Aviv Gimel. More retail is planned in the new projects on Einstein Street.
At the Levi Eshkol, Marc Chagall, Zaritsky and Propes stops, lines 6, 6A, 9, 12, 20, 26, 71 and 125 stop (September 2026). Many intercity lines also stop at the junction of Namir and Einstein.
The sunken section of Einstein Street, about 500 meters from the Levi Eshkol junction to the Tagore junction, was completed in February 2026, and the Namir station is being built next to Ramat Aviv Mall. The northern section to Herzliya is expected to operate around 2030.
Getting in and out runs mainly through Levi Eshkol Boulevard and Einstein Street, with quick access to Namir Road and the Coastal Highway.
According to Madlan data cited by Time Out (July 2025), Nofei Yam ranked first in Tel Aviv for new apartment prices, at about ₪84,900 per sqm and about ₪6.5 million per apartment, with an average of ₪73,500 per sqm across all deals. According to Bizportal (August 2026), the gap within the neighborhood reaches up to ₪36,000 per sqm.
Deals from 2026: at 1 Einstein, a 5 room apartment of 154 sqm sold in April for ₪11.77 million, at 15 Einstein a 4 room apartment of 118 sqm for ₪7.9 million, on Amir Gilboa Street a 3 room apartment of 71 sqm for ₪3.58 million, and on Marc Chagall Street a 5 room apartment on the first floor for ₪9.45 million.
Properties for sale in Nofei Yam range from a 3 room apartment on Amir Gilboa Street, through 4 and 5 room apartments in the low rise buildings and the towers, all the way to beachfront cottages and penthouses like the duplex sold at 15 Einstein. The price per sqm in Nofei Yam varies widely within the neighborhood, so a home valuation in Nofei Yam should compare with deals on the same street and in the same type of building.
Data sources: Bizportal (August 2026), Madlan via Time Out (July 2025), ynet (January 2026), Globes (2023, 2024), Tel Aviv Online, Wikipedia, Tel Aviv-Yafo Municipality. The figures do not replace a valuation of a specific property.
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* Images for illustration only (renderings).
In Nofei Yam, a gap of ₪36,000 per sqm within the same neighborhood means every detail counts: an apartment in a low rise building from the first decade versus a new tower, a beachfront location versus an interior street, and a view that may change with construction in Sde Dov and North Nofei Yam.
RS Nadlan has worked in North Tel Aviv since 2015, handles luxury deals with discretion and holds a quality database of buyers and properties that are not advertised. We guide buyers and sellers from the first meeting to the handing over of the keys.
Anyone looking for a broker in Nofei Yam needs someone who understands the gap between the low rise buildings from the first decade, the beachfront cottages and the new towers on Einstein Street, and who knows how to price each of them based on real deals. Our real estate brokerage in Nofei Yam covers sales, purchases and rentals, valuations based on deals, and marketing apartments in Nofei Yam to buyers looking for the sea, quiet and newer construction. Anyone comparing with the neighborhood east of Levi Eshkol will also find details on the real estate agency in New Ramat Aviv page.
For owners of luxury apartments and penthouses who want to sell an apartment in Nofei Yam, we offer exclusive brokerage with a discreet marketing plan, including targeted exposure through our database of Off Market properties, and for buyers we present apartments for sale in Nofei Yam that do not always reach the listing sites.
According to Madlan (July 2025), the average across all deals is about ₪73,500 per sqm, and in new apartments about ₪84,900 per sqm. In 2026 apartments sold from ₪3.58 million for a 3 room apartment to almost ₪12 million for a 5 room apartment in a tower.
Nofei Yam, according to Wikipedia, is the Great Block west of Levi Eshkol Boulevard, with relatively low rise construction, cottages and new towers near the sea. New Ramat Aviv is east of Levi Eshkol. In the municipal division, both are included in a single area called Nofei Yam.
Nofei Yam elementary school at 1 Bashevis Singer Street, with about 546 students, and the Amos Oz school, whose new building stands on the seam between Nofei Yam and Sde Dov.
To the north, North Nofei Yam is planned, with 1,530 apartments and towers of up to 45 stories, and to the west the Sde Dov district is taking shape with about 16,000 apartments. On Einstein Street, two 30 story towers are under construction.
The offices of RS Nadlan are at Kashani 3G, Ramat Aviv Gimel, Tel Aviv. Visits by appointment only. You can leave your details in the form at the bottom of the page, and a real estate advisor will get back to you for an introductory call and further details.
Choose someone who knows the neighborhood street by street, from Einstein and Marc Chagall to Amir Gilboa and Jascha Heifetz, and who can explain how North Nofei Yam and Sde Dov may affect the view and the value. Ask for pricing based on real deals, a written and discreet marketing plan for the exclusivity period and a transparent commission agreed in advance. A real estate agency in Nofei Yam should also be available and respond quickly. Before you sign, it is also worth taking a moment to check the broker’s license.
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